OTHERS
2017.12.11

MAINICHI FASHION GRAND PRIX 2017 Award Ceremony

MAINICHI FASHION GRAND PRIX 2017 award ceremony was held on November 27 this year, for the 35th time since its foundation. All through these years, Shiseido has been presenting the New Designer Award as one of its activities in the realm of fashion, supporting young designers.

This year’s winner is Mr. Yuima Nakazato, designer of the YUIMA NAKAZATO brand. Upon learning of the award, he commented: “I see the future of fashion in haute couture. I would like to help people realize that one-of-a-kind clothes can enrich their lives. I will continue to boldly explore the future of fashion.”

After the ceremony, the haute couture collection which Mr. Nakazato had earlier presented in Paris was revealed in Japan for the first time, with Shiseido supporting the runway hair and makeup. The collection, created with the help of a new technology, successfully depicted the future of fashion.

Shiseido will continue to support young designers, going forward.

(Photo: Takenori Misawa)