The Key Visual of Amazon Fashion Week TOKYO 2018 S/S has been announced. While Shiseido supports the Fashion Week, running from Monday, October 16, 2017 to Sunday, October 22, 2017, Shiseido’s top hair & makeup artist, Tadashi Harada has provided support on the hair and makeup of the Key Visual.
We asked Tadashi Harada about the Key Visual of this collection.
Q: How did you create the hairstyle to express the image of this season’s Key Visual?
Based on the key words such as futuristic, Neo-Tokyo and neon lights, etc., I was aiming to create a clean style with minimum essentials, focusing on the texture of both the hair and makeup.
For female: Speaking of the hairstyle, I created a graphical image with sleek straight hair, the center part and the bob style, and as for makeup, I created a glossy look by adding luster to the skin.
For male: I created the image adding luster with lip gloss.
Q: How did you communicate with the wardrobe stylist and art director and carry out the styling and coordination?
As I’d learned that this season the show conveys a story of a man and a woman, a scene in a movie poster or movie trailer, and depicts the near future, I tried to put emphasis on the characters of the Key Visual, aiming not to make them look too stylish. Plus, I also adjusted every detail onsite while checking the costume and working out the lighting and positioning at photo shooting, etc.
Dolce&Gabbana, a partner of Shiseido Group will hold a pop-up event “#DGMILLENNIALS” at Isetan Shinjuku