The Key Visual of Amazon Fashion Week TOKYO 2018 S/S has been announced. While Shiseido supports the Fashion Week, running from Monday, October 16, 2017 to Sunday, October 22, 2017, Shiseido’s top hair & makeup artist, Tadashi Harada has provided support on the hair and makeup of the Key Visual.
We asked Tadashi Harada about the Key Visual of this collection.
Q: How did you create the hairstyle to express the image of this season’s Key Visual?
Based on the key words such as futuristic, Neo-Tokyo and neon lights, etc., I was aiming to create a clean style with minimum essentials, focusing on the texture of both the hair and makeup.
For female: Speaking of the hairstyle, I created a graphical image with sleek straight hair, the center part and the bob style, and as for makeup, I created a glossy look by adding luster to the skin.
For male: I created the image adding luster with lip gloss.
Q: How did you communicate with the wardrobe stylist and art director and carry out the styling and coordination?
As I’d learned that this season the show conveys a story of a man and a woman, a scene in a movie poster or movie trailer, and depicts the near future, I tried to put emphasis on the characters of the Key Visual, aiming not to make them look too stylish. Plus, I also adjusted every detail onsite while checking the costume and working out the lighting and positioning at photo shooting, etc.
MAINICHI FASHION GRAND PRIX 2017 award ceremony was held on November 27 this year, for the 35th time since its