To kick off the Fashion Weeks for Spring/Summer 2018, New York Fashion Week Spring/Summer 2018 started on September 7, 2017. As before, team SHISEIDO consisting of 17 members, centering on the hair & makeup artists of Shiseido Beauty Creation Center, was set to offer backstage support on the hair and makeup during the week. This time, the team worked for 14 brands.
Team SHISEIDO: Six Shiseido hair & makeup artists, one makeup artist from Shiseido Americas, and 10 graduates of SABFA*.
*SABFA: Shiseido Academy of Beauty & Fashion. Operated by Shiseido to nurture professional hair and makeup artists.
Shiseido Beauty Creation Center actively participates in various Fashion Weeks not only in New York but also in Paris and Tokyo and engages in offering the hairstyles and makeups of the newest design trends. Furthermore, the Center utilizes the new information and trends learned through the fashion weeks to develop new products, such as PLAYLIST, and introduce beauty and fashion trends information.
Image: Creatures of Comfort
Team “Shiseido” offered backstage support on the hair and makeup during New York Fashion Week Fall/Winter 2017-2018.