Shiseido Fashion Director Delivers a Lecture at JAFCA Color Trend Seminar

Japan Fashion Color Association (JAFCA) held the Color Trend Seminar on July 12 in Tokyo and on July 20 in Osaka. Shiseido Fashion Director, Yoshiko Go joined the seminar to explain the style trend forecast for Autumn/Winter 2018.

To find out more about Japan Fashion Color Association, please visit the website:
Japan Fashion Color Association

For the seminar information, please visit the website (Japanese only):
Seminar information

Yoshiko Go, Shiseido Fashion Director
Joined Shiseido in 2012 and since then, she’s been in charge of fashion trends research and fashion trends forecasting. Through analysis of the latest fashion trends inside/outside Japan, she accurately grasps the current of the times and gives a clear explanation on the market trends, trend colors, and consumer life styles, etc.