Amazon Fashion Week TOKYO 2017 A/W Starts March 20

Amazon Fashion Week TOKYO 2017 A/W started on March 20, 2017.
Shiseido partners as its official cosmetics sponsor, offering hair and makeup support for the collections of 20 brands.

Amazon Fashion Week TOKYO


Here, Shiseido hair & makeup artist Kenji Toyota, who provided hair and makeup support for the key visual of Amazon Fashion Week TOKYO 2017, has shared his comment!

“I tried to create something simple but striking, in step with the styling of real clothes that represent the Tokyo of today. Speaking of makeup, I created a more impressive look on the model, Serena Motola by accentuating one particular feature while revealing her individuality and uniqueness. For hairstyle I tried to design a mixture of street fashion and mode fashion matching with her figure and image and convey a new, fresh effect. I am happy to see that Serena looks stunning in a unique visual mixing various elements that only Tokyo can provide.”

Kenji Toyota’s official page


Brands supported at Amazon Fashion Week TOKYO 2017 Autumn/Winter and Chief Artists:

TOKYO BOX (Diane von Furstenberg Sun) (Chief Hair Artist: Tadashi Harada, Chief Makeup Artist: Yumiko Kamada)
TOKYO BOX (FRAY I.D) (Chief Hair Artist: Yoshiko Jinguji, Chief Makeup Artist: Miyako Okamoto)
DRESSEDUNDRESSED (Chief Hair Artist: Kenji Toyota, Chief Makeup Artist: Tomomi Shibusawa)
MUSEUM by H>FRACTAL (Chief Hair & Makeup Artist: Mikiya Fujioka)
tiit Tokyo (Chief Hair & Makeup Artist: Kenji Toyota)
GROWING PAINS (Chief Hair & Makeup Artist: Kenji Toyota)
TOKYO BOX (AULA) (Chief Hair Artist: Tadashi Harada)
MOTOHIRO TANJI (Chief Hair & Makeup Artist: Hirofumi Kera)
Asian Fashion Meets TOKYO (Vietnam: NGUYEN CONG TRI) (Chief Hair Artist: Hirofumi Kera, Chief Makeup Artist: Miki Ishida)
HIROKO KOSHINO (Chief Makeup Artist: Setsuko Suzuki)
Name. (Chief Makeup Artist: Jun Nakamura)
Asian Fashion Meets TOKYO (Indonesia: BATEEQ/RANI HATTA) (Chief Hair Artist: Hirofumi Kera, Chief Makeup Artist: Yumiko Kamada)
VIVIANO SUE×IIMISA Collaboration (Chief Hair Artist: Tadashi Harada, Chief Makeup Artist: Noriko Okubo)
Hanae Mori manuscript (Chief Hair Artist: Jun Nakamura, Chief Makeup Artist: Ai Nieda)
D-VEC (Chief Hair & Makeup Artist: Hirofumi Kera)
YUKI TORII INTERNATIONAL (Chief Makeup Artist: Keiko Sunakawa)
LITHIUM (Chief Hair Artist: Joji Taniguchi, Chief Makeup Artist: Ai Nieda)
YOHEI OHNO (Chief Hair Artist: Joji Taniguchi, Chief Makeup Artist: Tomomi Shibusawa)
TAAKK (Chief Hair & Makeup Artist: Hirofumi Kera)
ROGGYKEI (Chief Makeup Artist: Tomomi Shibusawa)