Launches “Shiseido Geppo” cultural information magazine for customers, offering information on fashion and cultural trends abroad (through 1931).
Issues “Shiseido Graph”, the successor to the earlier “Shiseido Geppo” (through 1937).
Issues a corporate culture magazine
“Hanatsubaki”, replacing “Shiseido Graph” to keep in step with the launch of “Hanatsubaki-kai” (“Camellia Club”) Shiseido product user group.
Reports on the latest collections in “Hanatsubaki”.
Releases perfume produced by a fashion designer, Hanae Mori, “HANAE MORI PERFUME” in the U.S.
Appoints Issey Miyake to design the costume for Beauty staff (currently dubbed as Beauty Consultants). The collaboration continues till 1980s.
Features a runway model, Sayoko Yamaguchi as advertising model.
Releases perfume produced by a fashion designer, Hanae Mori “HANAE MORI PERFUME” in Japan
Opens “THE GINZA”, a concept store to offer cosmetics, clothing, accessories, furniture, etc. (through 2009).
Starts providing backstage support for fashion shows.
Image of fashion shows backstage
Brings six up-and-coming Parisian designers to Japan and sponsors fashion shows by the
Appoints Yoji Yamamoto to design the costume for Beauty staff (currently dubbed as Beauty Consultants).
Establishes Shiseido Sponsorship Award for Best New Designer in Mainichi Fashion Grand Prix(Japanese site only), sponsored by Mainichi Newspapers Co., Ltd.
Releases soap gift set, “KOSHINO JUNKO SOAP”.
Releases ISSEY MIYAKE perfume,
Features the design of MICHAEL KORS for the costume of Beauty Consultants.
Releases NARCISO RODRIGUEZ perfume
Releases ELIE SAAB perfume “Le Parfum”.
Appoints VERONIQUE BRANQUINHO to design the costume for Beauty Consultants.
Releases AZZEDINE ALAIA perfume “Alaïa Paris”.
Distributes the BURBERRY fragrance and makeup products as its sole distributor in Japan.
Sponsors Tokyo Girl’s Collection 2016A/W, a fashion show featuring the everyday fashion in Japan with a theme of "introducing Japanese girls’ culture to the world”. (c)TOKYO GIRLS COLLECTION 2016A/W
Releases ZADIG & VOLTAIRE perfume
“This is Him!” and “This is Her!”
Signs a license agreement with DOLCE&GABBANA.
Joins “Amazon Fashion Week TOKYO” as an official cosmetics sponsor.
During the week, Shiseido provided cosmetic products for the event,
while Shiseido hair & makeup artists worked on makeup for the runway fashion models.
Much awaited works of Japanese designers were introduced to the world from various locations in Tokyo, centering on Shibuya Hikarie and Omotesando Hills.